Shopping in Morocco is a unique experience. No visit to Morocco would be complete without visiting a medina in one of the cities like Fez or Marrakech. Visiting Morocco's medinas should be fun.
Unlike the western world's retail shops, the Morocco shopping trip usually involves visiting an old medina where there are various souks. Each souk specializes in a certain type of product, like clothing, jewelry, food or carpets. Of course nowadays most souks overlap, and some medinas don't partition at all.
What to buy? Morocco is famous for it's crafts including handmade wool carpets, kilims, and weavings. Woodwork, jewelry and copper are also good bargains. Clothing ranges from heavy Berber burnooses to lighter Jallabas to beautiful scarfs. Food items include olives and spices.
Moroccan Carpets:
Buying a Moroccan carpet can be one of the more pleasurable shopping experiences. You should first visit one of the larger shops where you can see a range of quality and styles. Carpet designs are extremely varied so look for something that pleases you and will look good at home. The variety is endless. Quality is a very important issue especially where price is concerned.The Berber carpets are the most famous. These are usually handmade, with naturally dyed wool. Colors range from bright and cheerful to subdued to faded. Some carpets are older, and some are antique.
Food and Spices:
In general all food in Morocco is suspect. Unless it's been packaged by a large corporation, like Dannon yogurt (which is rarely refrigerated in Morocco), you take your chances. Unless it's something well preserved you probably won't want to take it home. The best thing to buy to remember the food (no imodium doesn't count) is Moroccan spices. Every medina has a few spice shops and you should visit one just to see and smell the variety. There are various spice mixes you can buy. We found the overall spiciness of Moroccan food to be bland to our jaded taste buds. It's certainly spicier than European food but doesn't match Mexican or Thai food for heat.
Olive Store:
Moroccans love their olives and export a huge amount. They come in many flavors with the sour, lemony kind being most popular. Olives are served with most meals and as part of Tagines and Couscous dishes.
Metalwork:
Morocco is famous for it's copperwork, especially round platters. But you can find an infinite variety of goods made from metal. Copper, silver, bronze are all worked into intricate Islamic patterns on just about everything. Quality jewelry is a little harder to find, but good craftmanship is usually a bargain.
Woodwork:
Moroccans do some very nice woodworking. Particularly attractive is the Thuya wood from Essaouira. The wood has beautiful burls and a very strong scent. It is often inlaid with silver or other woods. You can pickup small to large boxes, bowls, carvings, chess sets, even furniture.
Clothing:
Moroccan clothing can seem very practical and fashionable during your visit. If you find that you didn't prepare for the climate or customs you might pickup a jallaba or burnoose. Hats are very important in the sunny weather and straw hats are very cheap. Colorful scarves are usually a bargain. Decorative leather and fabric vests are a popular items for men. Beware of Moroccan leather. It may look good, but often the quality and tailoring are quite poor! Just remember that what seems fashionable in Morocco might not make it out of your closet back home! Modern Moroccans prefer western style clothes, but you'll find these more expensive here, and the selection limited.
Hashish:
We don't advocate the purchase or consumption of hashish in Morocco. All cannabis products are illegal and breaking the law puts you at risk of doing time in a Moroccan prison. Not a pleasant thought!
However, if this is something you choose to do, be careful! The person who sells you hashish might turn you in for a reward. Also they might just rip you off. If you plan on heading to the Rif Mountains be cautious.
That said, hashish is readily available throughout Morocco. Morocco is the world's largest exporter of hashish and it is a leading source of foreign trade. It is far cheaper than you would pay in Europe or America (if you could find any!), ranging from 50 cents to $3 a gram (US), depending upon quality. The quality does vary and the really good stuff is much harder to find.
Moroccan attitudes towards smoking hashish vary by region. Obviously the most tolerant areas are where they grow kif. You should never smoke in public. It is a really bad idea to try to smuggle hashish yourself. Those who do, like the Dutch, have everything arranged and never touch it until it arrives safely. 'Nuf said!
Shipping:
Most of the larger shops, and almost all carpet shops can arrange for your purchase to be shipped to your home. This is a good idea, as it's no fun carrying a lot of items around, but be careful. Most of the larger, more reputable stores can be trusted to ship you what you actually purchased. If you're worried you can just have them package the item(s) and bring it to the Post Office yourself. Be aware that the Post Office will open the package to inspect it before shipping, so you might have to repackage it again. The Poste does have several size boxes for sale but nothing large enough to put a carpet into. You can ship the package either ground or air with the much faster air service about 50% more and well worth it.
Bargaining
The Moroccan game of buying and selling is an experience not to be missed. Unfortunately it quickly becomes tedious and costly to the visitor. You will never get a great bargain. That's it, accept it. You might get a better deal than some other tourist with less patience or experience. Just don't enter the game at the start of your trip. If you can, visit a fixed price shop right away to see what a fair price is and decide what you'd like to purchase during your trip. You might even pick up something at the fixed price shop.
The skill at which a shopkeeper can get you to not only pay several times what he would charge another Moroccan, but to get you to buy something you don't even want is amazing. All you have to do is show the slightest interest in something and it begins. Ask the price and you've bought it as far as he's concerned! Don't believe the stories that they start at double or triple the fair price (whatever that is!). That's bull. They'll start at ten times a fair price if they think you'll pay it (Americans take note!). They have nothing to lose except some time, and as you'll notice it's never in short supply in Morocco. So be patient and stick to what you feel is a fair price. Once you reach your top price keep repeating it, over and over. They'll counter with "what is your best price" over and over again too. Eventually they'll get the point. It's all part of the game they've mastered over centuries of souk life. You can't possibly outfox them. Of course, you do occasionally meet someone who is fair and honest, (traits Islam encourages everywhere except the souk, apparently!).
Happy Shopping !
Shopping in Morocco 
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